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Learn Product Management

Become a Full-Stack Product Manager
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Curriculum


Module 01 - Product Management 101

🚀 Lay a strong foundation in product management by understanding the role, responsibilities, and required skills of a
Product Manager.
📚 Learn what product management is and why it is important.
🎯 Understand what makes a great Product Manager, who a Product Manager is, and what defines a product.
🔍 Explore the types of Product Managers, including Core, Growth, Technical, and more.
🛠 Familiarize yourself with key tools used by PMs such as JIRA, Postman, AI tools, Figma, and Miro.
🔄 Gain an understanding of the Product Management Development Lifecycle.
🌐 Discover various career paths and how to break into product management from different backgrounds.
💡 Learn how to build your own product with ProdoManiacs.

Module 02 - Product Discovery - Art of Finding the Right Problem

🎨 Learn the science and art of identifying the right problem to solve for maximum impact.
🧠 Understand the difference between the problem and solution space and how to explore both.
💭 Dive into First Principle Thinking and Form vs. Function ideologies.
🔬 Master advanced research techniques, including primary and secondary research, surveys, and user interviews, as
well as market, product, and competitor research methods.
🔄 Utilize frameworks like Jobs to Be Done (JTBD), Customer Journey Mapping, Empathy Maps, and more.
🏆 Conduct competitor research using SWOT analysis, Gap analysis, and other frameworks.
📈 Adopt a continuous product discovery and delivery framework for iterative problem-solving.

Module 03 - Product Validation - Building MVP & Finding PMF

🎯 Understand how to build impactful MVPs, prioritize tasks, and find the elusive Product-Market Fit.
🛠 Learn the differences between an MVP and an MLP (Minimum Lovable Product).
📊 Use frameworks for prioritization, such as RICE, MoSCoW, ICE Scoring, and the Kano Model.📏 Explore the Product-Market Fit Pyramid, from strategy to execution.
🚀 Test MVPs with prototypes and pilot launches.
📝 Study real-world case studies of successful and failed MVPs.
🖋 Learn how to write user stories and where to find them.
📄 Master writing Product Requirement Documentation.
⏩ Develop strategies to make your MVP work sooner and find a quicker Product-Market Fit.

Module 04 - Product Development Life-Cycle Management

🛠 Develop the skills to manage the end-to-end product development process like a pro.
📅 Learn Agile principles and methodologies, including Scrum and Kanban/Waterfall.
📝 Practice writing and managing user stories, epics, and acceptance criteria.
⚙ Use tools for effective project management like JIRA, Confluence, Product Discovery, and others.
🗓 Conduct sprint planning, backlog grooming, and retrospectives.
📊 Manage stakeholder expectations during product development and understand risk management and other related
aspects of product development lifecycle process.

Module 05 - Product Analytics - Data Driven Decision Making

📈 Harness the power of analytics to make decisions that drive growth and improve user experience.
🧮 Identify metrics that matter, including the North Star Metric, AARRR (Pirate Metrics) & many more.
🔍 Learn how to identify the correct metrics for your product and distinguish between vanity metrics and actionable
metrics.
📊 Analyze user behavior through funnels, cohorts, and segmentation.
🔬 Design experiments and analyze results through A/B testing.
📊 Explore tools for analytics such as Google Analytics, Mixpanel, Amplitude etc.
🛠 Learn to improve products by identifying issues using data.

Module 06 - Product Launch & Go-To-Market Strategy

📅 Plan and execute a flawless product launch with a solid Go-To-Market strategy.
📜 Learn to build a launch checklist and playbook.
🎯 Understand market positioning and how to craft unique value propositions.
🚀 Develop GTM strategies for your MVPs to achieve PMF.
📈 Focus on post-launch success by tracking metrics and iterating effectively.

Module 07 - Product Marketing & Branding

📢 Collaborate with marketing teams to amplify your product’s success and build a strong brand.
🏷 Understand the role of brand identity in product success.📖 Learn storytelling techniques to craft compelling narratives for products.
🎨 Differentiate between product marketing and branding.
📱 Collaborate with performance marketing, social media, and content teams effectively.
📊 Measure marketing ROI and align it with product outcomes.
📈 Identify the right metrics to track the success of marketing strategies.

Module 08 - Product Led Growth

🚀 Leverage your product as a growth engine to achieve sustainable business success.
🔄 Build growth loops and create growth flywheels.
🔑 Develop retention strategies to reduce churn and increase lifetime value.
💡 Learn to create Aha Moments and habit-forming products.
💵 Choose the right pricing strategies to empower effective growth strategies.
📈 Understand Product-Led Growth and how it differs from other growth strategies.

Module 09 - Product Design : Mastering UI-UX

🎨 Learn how to design intuitive and delightful user experiences that solve real-world problems.
🧠 Understand the core principles of design thinking, including ideation, prototyping, and testing.
🛤 Map user flows and journeys to design for conversion and engagement.
🖥 Create wireframes and prototypes using tools like Figma.
🧠 Explore the psychology of design and learn how to create and build designs for AI products.
🧪 Conduct usability testing and interpret feedback.
🤝 Learn to work effectively with designers.

Module 10 - Technology for Product Managers

🖥 Demystify the technical aspects of product management to work seamlessly with engineering teams.
🧑‍💻 Gain an understanding of APIs, databases, and system architecture basics.
📝 Learn to write technical specs and manage technical debt.
☁ Explore cloud platforms like AWS, Google Cloud, and Azure.
🛠 Use collaboration tools such as Postman, GitHub, and others.
📚 Analyze case studies of effective collaboration between PMs and developers.

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